Breaking up with social media

“Moving on is easy. It's staying moved on that's trickier.”
― Katerina Stoykova Klemer

Today, I decided to break up with social media.

Wait, that doesn't make sense.  I thrive on social media; I teach others about social media; I grow my business and others' businesses with social media.

But I need a break.  I need a break from cheap, meaningless connections.  I need a break from sub-par content and dialogue.  I need a break from mediocrity.

http://www.elsaelsa.com/astrology/2012/05/22/what-if-someone-breaks-up-with-you/

How often do you audit your connections?   

Do you scour through Facebook, Twitter, LinkedIn, Pinterest, or any other social media sites and remove contacts that aren't worth your time?  Do you make mental notes about where your connections are on your radar?

Why not?

So the truth is, I'm not breaking up completely with social media; I'm breaking up with how I use it.  Fact:  I'm typically not a "friend" or "follow" collector.  Take Facebook for instance: today I decided it was time to clean through my friends.  I don't use Facebook for business often, so it's just my social circle, and it needed to be cleaned out.  I was at my highest amount ever, 308, and judiciously and without regret eliminated 127 people.  Not because I didn't think they were good people; not because they did something wrong; not even because they don't post funny things sometimes.  No, my reasoning was simple and precise - short of family members, I deleted people who didn't enrich my life.  I kept people who I would call if they were absent, or at the very least email by normal email.  I kept people who I interacted with.  People whose stories and pictures were meaningful.  People who I would miss if they no longer posted.

So how does this translate to business?  

If you're a Twitterer, what are you getting out of your news feed?  Are you clicking the links excitedly because you love the content you're receiving?  Or do you just follow everyone who follows you?  Are you bored with your content?  Are you tuned out?

The same goes for LinkedIn, Pinterest, and the others, as well as newsletters.  It's important to look at how you distribute your content: B2C through newsletters, Facebook, Twitter, Vine, Pinterest, or Instagram, YouTube; or B2B through newsletters, LinkedIn, Twitter, Vine, Pinterest., or YouTube, but it's also important to look at how you receive feedback and content relevant to you and your business.  If you're digging through hundreds of nonsensical posts hoping for that one golden piece of information that will push your business forward, then you're doing it wrong.

Take 5 minutes a couple times a week and weed out that bad information!  Unsubscribe to unnecessary newsletters; unfollow people on Twitter; break a broken connection on LinkedIn, and unfriend people who don't enrich your life on Facebook.  De-clutter your information pipeline, and you'll see that viable leads and information are all that's left.  And then, all that's left is the follow up and close.

How often do you weed through your social media and newsletters?

Nicole  
The Restless Entrepreneur

P.S. Learn more about making LinkedIn work for you in "Become a LinkedIn All-Star," a Google Hangout on July 28th!