Join me in a Google Hangout - Become a LinkedIn All-Star

Being an All-Star is everything.

-- Allen Iverson

Mark your calendar - you don't want to miss my first Google Hangout!

If you read the post about breaking up with social media, then you are probably like me and know that you can get more out of your social media - especially LinkedIn - and I want to help you reach "All-Star Status!"

Let's work together to grow your business, grow your connections, and grow your influence over your market using LinkedIn.

Be sure to join me on Wednesday, July 23rd, at 1pm EST on Google Plus for: "Become a LinkedIn All-Star!"



While you're at it, be sure to connect with me on Google+ so that you won't miss the other Google Hangouts I'll be having - all to benefit you and grow your business!

We should probably connect on LinkedIn also!

Here's another reason to attend - one attendee will receive a one-hour coaching call or private hangout for more tips and tricks specific to your business.

Hope to see you then!

Nicole
The Restless Entrepreneur

How to coexist with kids during summer break

“People who violate your boundaries are thieves. They steal time that doesn’t belong to them.”

― Elizabeth Grace Saunders

This summer, my SO and I decided to try something different: instead of shipping our son off to child care for the normal 2-3 days per week, we decided to keep him home and juggle him between both of our businesses.  We're both self-employed and have flexible schedules, so we figured that would be a piece of cake...and so far, so good.

This isn't a new concept - there are a TON of work-from-home parents who juggle their career with their kids' lives, and come out on the other end just fine.

I don't want you and your experience, be it just summer or be it year-round, to be "just fine."  I want to give you a few pointers, so that you can work efficiently and effectively and give your kids all of the mom or dad time they need.  It's true - you CAN coexist with your kids and have a successful career.

http://andreaalicia.net/working-from-home-is-not-for-me/

Here are my 8 tips for coexisting with your kids as a work-from-home parent:

1)  Understand that you may have fewer unproductive hours

Depending on the age of your child(ren), you may have to adjust your expectation of work that you can get done at home.  You may enjoy having more access to them and may want to work less.  You may have more interruptions, or may have to play referee too often.  Maybe you just don't have a lock, or a door to close at all.  Accepting that you might have to change your productivity for a couple months may keep you from unnecessarily blowing your top.

2) Adjust your schedule - and stick to it

For some of us, having fewer productive hours just won't cut it.  If that's the case, then you need to find time to work.  For example, I wake up at 5am.  My son doesn't wake up until 8am.  By adjusting my schedule in the morning, I found three uninterrupted hours to get work done (and that's more than most employees in an office)!  When my son wake up, we spend a solid hour and a half together before I have him do solo activities.  For the rest of the day, we block out "me" time and "us" time. If it's a "me" time and he wants my attention, we've worked out a note-writing system.  I don't feel interrupted, and he can communicate.  Win-win.

3) Use Parkinson's Law to your advantage

If you only have a half hour block of time, try to fit more than thirty minutes worth of work into it.  Sounds crazy, but it works.  You'll figure out how to work efficiently when you have less time than you need.  It's almost like cramming in college, but it is actually effective.

4) Plan your meals and make it easy on yourself

This is a topic that will come up again, but here's a pro tip: plan your meals.  Shop for those meals.  Prep your ingredients when you get home from the market (separate and process your meat and vegetables).  Develop an arsenal of crock-pot meals.  Freeze leftovers.  Try not to deviate from your plan unless it's a special occasion.  Another quick tip: keep a basket of snacks in a low cabinet and one in the fridge - allow the kids to pick their own snack when it's time for one.

5) Let them watch a movie or play a video game - and DON'T feel guilty

Here's a fact: as much as you love your kids and as much as they love you, they don't want to be around you 100% of the time.  I'm not saying you should let the TV babysit your kids while you work, but once in a while, when you need to get something done, it's allowed.  You shouldn't feel guilty that they are doing something they enjoy - and chances are you'll get another hour of uninterrupted time.

6) Schedule time for just the kids

I touched upon this on #2, but this is key: if you expect them to let you work, then make time for them.  Schedule it.  Stick to it.  We eat meals (no electronics welcome) together, do chores together, exercise together, and spend at least an hour outside every day.  We build in quality time, so that our separate time together doesn't feel as isolating.

7) Call in the reinforcements when you need to

Once in a while, especially when I know I have to have an in-person meeting, I call a babysitter.  If I'm working on a big project and need to devote a bigger block of time to it, I'll call them as well.  Without guilt.  It doesn't make you less of a parent to allow someone else to handle child care duties.  It's not cheating.  It's just business.

8) Give yourself a break

You're going to have a bad day.  You're going to get frustrated.  The kids are going to get frustrated.  You're going to need to recharge, so make sure that you spend quality time by yourself, with your SO, and with friends.  It can be fun and worthwhile to spend two solid summer months working-from-home with kids, but take time away from them too.

What are your favorite tips for working-from-home with kids?  What hasn't worked?

Nicole
The Restless Entrepreneur

What is your purpose in business

“Your purpose in life is to find your purpose and give your whole heart and soul to it”
― Gautama Buddha

You want to start a business.  You're working through your first draft of your business plan, when you're suddenly stumped: 

What is my mission statement?

What should you do?  You haven't given this much thought.  What do you want people to know about your business?  

What is your purpose?

http://www.stjamessantee.org/our-mission-partners.html

A mission statement should include your goals.  Your mission statement can, and should, be an elevator pitch for your company, or at the very least, the start of one.  Your mission statement should capture attention and make a person want to know more.  So how do you get that into a succinct phrase or paragraph?

Whenever I'm tasked with helping a company create their mission statement, I always look for inspiration.  I work to weave in a story of where the company started and where it's going.  I try different ideas out loud alone, and then in front of my closest and most beloved critics.  I come up with idea after idea, carefully crafting it piece by piece.  And more often, I look to the great mission statements and see what works, and to the worst to see what doesn't.

Let's look at Starbucks:

 "Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time."  Do they hit their mark?  As a quick mission statement - kind of.  They give you the feeling of comfort and community, and I get that from their company.  Thankfully, they have an extended mission statement on their site that goes into the important parts that their original statement is lacking.  They let us know about the products, the service, the clients, the employees, their overall vision, and what they do for their shareholders.  Overall, their albeit short quip is fulfilling.  It makes me want to know more.  It makes me want to partake in their culture.

Let's try another, General Motors.  

"G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment."  As a mission statement, it fits in alignment with what should be there: products, quality, customers, employees, shareholders.  Everything is summed up quickly and informatively.  Does it invoke emotion?  Aside from their current issues, yes.  I want to know what "superior value" their quality products offer.  Personally, as an aside, I hope that they are able to overcome their current trials so that they can maintain this mission without fear of it being seen as tongue-in-cheek.

Inc Magazines "The 9 Worst Mission Statements of All Time" has a wonderful list of the bottom of the barrel mission statements, my favorite (or least favorite) being McDonald's "McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience."  Yes, they meet some of the qualifications for a good mission statement, but instead of being forward-thinking, they're fluffy.  Full of air.  It does not make me want to learn more; in fact, their "global strategy" sounds a bit lame and cheesy.

So what's the takeaway?  

First, don't just throw your first idea on your business plan and call it good.  Your mission statement needs to say something; something about the company, where it's going, what it's offering and to whom, how it's offering those services or product, and what you're offering your community.  Just remember: who, what, when, where, why, and how.  Second, involve people in on the planning of the mission statement.  Work out a few ideas, say them out loud, see if you can spin an elevator pitch from it.  Work the top risers with a team of people who understand your business.  Shine it up like a new penny.  And third, make sure you're hitting your mark.  You get to pick what journey your mission statement takes people.  Make sure it's a journey worth taking.


Nicole
The Restless Entrepreneur

The Zombie Apocalypse and lessons in failure

“Sometimes you have to do something ugly so that something beautiful can grow.”
― Cedric Nye

Bear with me today, I'm taking a huge leap to make a few big points.

First of all, I'm not big into the whole idea of this zombie apocalypse phase.  I'm not a doomsday prepper,  I'm not a soothsayer.  I'm not Will Smith or Woody Harrelson.  I'm a business owner who understands preparing for when things go south.  The truth is, my business anti-fail plan is more thorough than my SHTF plan.  But I have a feeling that we can learn a thing or two from the other side.

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj31GHBl2wVfqKmXywVBHYWp82Nvw57zK_gcKbdnYnsrv-iHTziGoQP1iWMuR8VdR8uN5GOAVr-_uYdEgMtzJEr-6CQ0wGWjSVVDChtNAUX5lMjMgg_ZW4Kl0uqBTEPyjN27W_B8utQVZL2/s1600/tumblr_m4rs9asC2Q1rux18io1_r2_500.jpg

Let's start with some established rules of zombie survival (according to Zombieland) and swing them into business.  

Rule #1 : Cardio.  

Why is good cardiovascular health important in business?  Well that's obvious.  We've all read dozens of articles about the hazards of sitting too long at work.  So let's take this a little further - how does this impact your anti-failure plan?  Did you know that one of the contributing factors to burn-out is poor health?  Including a fitness plan and good diet are key to your survival in business so that you can keep on keepin' on.

Rule #2: The Double Tap.  

This idea can incorporate into business on so many levels.  First, the double tap may relate to editing your documents.  You write; then you edit.  Double tap.  Second, it may mean closing a deal.  You make the initial contact; then you ask for the sell.  Double tap.  And in our anti-failure plan, third, learn everything,  Get a mentor; then go to a seminar.  Double tap.

Rule #10: Don't Swing Low.  

When you're working on building a business, the last thing you want to do is swing low.  I'm not talking about taking things low and slow, I'm talking about your expectations.  One reason entrepreneurs succeed is because we just don't give up.  We swing high and swing for the fences every single at bat.  Yes, some ideas take time to develop, and some ideas just don't pan out, but our success isn't because our first business worked; it's because or third or fifth or twentieth idea stuck.  Tenacity is the key.

The last rule of the zombie apocalypse that we need to remember in business is:

Rule #22: When In Doubt, Know Your Way Out.  

This is highly contradictory; some entrepreneurs believe that if you have an out plan, that you're not 100% invested in your business.  I disagree; knowing where that line of failure is can be key.  If you know when your idea is failing and you pull the plug, you can save reputation, especially with investors.  Driving a train on an incomplete track will lead to failure.  Have an out plan; know what failure means; push that line if you have to, but stop if it's broken.  Failure doesn't mean failure; it means that you need to rework your thinking and planning for the next big idea.

Obviously, I cannot cover enough advice about failure plans in a blog post; especially because I was amazed at how many other of Zombieland's rules fit in business: #8 Get a Kick-Ass Partner, #16 Opportunity Knocks, #19 Break It Up, #20 It's a Marathon, Not a Sprint, Unless it's a Sprint, Then Sprint, #21 Avoid Strip Clubs, #29 The Buddy System, #32 Enjoy the Little Things, and lastly #33 Swiss Army Knife.  Maybe someday I'll cover more rules of the zombie apocalypse in business, or you can leave your Zombieland survival rule in the comments!  Take time to develop your own zombie apocalypse plan anti-fail plan for business, and let me know if you find some creative rules to follow.

Nicole
The Restless Entrepreneur

The effects of a violent city on business

The main goal of the future is to stop violence. The world is addicted to it.

--Bill Cosby

On May 30th, I got to sit in on a Google Hangout with Search for the Common Good and Cure Violence about "A Cure for Urban Violence."

Let's start at the beginning, shall we?

I moved to Saginaw over four years ago.  Before I moved here, my boyfriend laid out a map of where I was allowed to go and where I could go between 9am and 3pm, and where I could never go.  Let's go back a little further, to the early/mid 1980s where I grew up: South Bend, Indiana.  Coming to Saginaw in 2010 was much like being in South Bend in the 1980's - gang and general violence run rampant.  My tiny 500 square foot house where I spent a good chunk of my childhood was smack dab in the middle of one of the most violent neighborhoods.  Gangs traveled by rail lines from Chicago and Detroit to South Bend, right by my house.  Shootings, robberies, arson, and stabbings were an every-day occurrence where I grew up.  Fast forward almost 30 years to present-day Saginaw.  Last year, Saginaw was ranked 3rd most violent city per capita in the US.

Up until early this year, I didn't think of how the violence that exists here affected me.  Yes, I was told certain places and neighborhoods were off-limits, but honestly, my neighborhood in Saginaw doesn't see the level of violence that exists in others.  I had become blissfully unaware and disconnected to the violence that was happening in nearby neighborhoods and to our community members.  It wasn't until I saw Gary Slutkin's TED talk about treating it like a contagious disease that I gave my ability to impact the violence a thought.

http://www.myspeakupspeakout.com/saginaw-residents-plead-for-end-to-gun-violence/

Since seeing that talk earlier this year, I have reached out local decision-makers and influential residents to see how I could become involved.  With my history in public health and my person interest in the spread of contagious disease, the Cure Violence plan made sense, and I saw how it could positively impact my new home - the place that I have learned to love.  I see so much positive potential in Saginaw, and knew that I needed to reach out to more people.

The cost to business owners operating in a violent city is huge.  

Robberies, shootings, stabbings, police brutality and mismanagement of situations can ruin a business owner's livelihood.  Let me rephrase: something completely unrelated to your business operations can shut your business down immediately.  I don't know about you, but I haven't planned for that in my business.  I don't have a storefront or an office besides my home that I operate out of, but I know plenty of locals who do.

Realistically speaking, you can't plan for that.  You can't prevent violence from shutting your doors.  

So what can you, a business owner do? 

Advocate.  Be active in your community violence plan.  Support models like Cure Violence.  Maybe it wouldn't work for Saginaw, but SOMETHING WILL.  And that is how we plan for it.  That's how we prevent it from happening to us, or our neighbor, or our favorite business; we work together, in the community, with the community, to develop a way to minimize it.

Gangs are a form of community.  If you take the crime and violence out of the equation, gangs are not a bad thing.  They're not scary; they are a way for those who feel like outsiders to fit in.  To have a family.  Gangs are not the problem.  Crime and violence is the problem. 

So what would happen if we built better communities?  

What would happen if we pitched in and took care of each other and our interests?  

What if we stopped having "self interests" and had "community-focused interests?"  

Do you think that would help to cure violence?
Leave me your thoughts below!

Nicole
The Restless Entrepreneur

For liberty - the rights of businesses

They who can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety.

--Benjamin Franklin

A few weeks ago, I was driving through a nearby neighborhood with my 8 year old, when he asked:

"Mom, what does 'give us back our America' mean?  Don't we already have our America?"  

It took me just a second to find his reference - a garage door painted like the flag with the wording written across it.  At this moment, I had a few options: try to explain politics as simply as possible to someone who is too young to understand and probably isn't interested, breeze over it as quickly as possible, or use it to teach a lesson.  Of course, I chose the latter...after I gave a brief political and historical lesson.

As an entrepreneur and small business owner, I see the effects of a lack of liberty and a change in laws that deeply affect our opportunities because they take rights away.  I'm not going to get into a big political conversation on here, but I want to point out a few things that business owners should be more aware of.

http://www.todaysgardencenter.com/sales-floor/displays-merchandising/small-business-saturday-use-these-resources-to-promote-your-business/

The lesson that I explained was about the benefits of shopping local or using local contractors.  

This is a real story of something happening locally: 

There is a stone wall that is in need of repair.  Company A, a local company, approached the wall owner a few years ago to offer their services in repairing the wall, but at that time there was no budget for the repair.  Last year, the funds were available and the job was put out to bid.  Company A was the only bidder in a public bid.  The wall owner decided not to move forward at that time.  In April, the wall owner decided to proceed and Company A once again bid the same amount.  Company B, a contractor from 2-1/2 hours away, underbid Company A since the bad last fall was public.  Company A is likely to lose the opportunity to do the work for the wall owner.

I explained this to my son and asked him how he felt.  His initial response was that since Company B bid the lowest that they should get the contract.  I took this opportunity to explain supporting local business.  I asked him where he thought the money earned by Company B would go.  He said that it would go wherever Company B was located.  I asked him where the money would go if Company A received the contract.  He understand that it would stay locally.  I then took it a step further.

One of our favorite restaurants is Olive Garden.  We patronize chain restaurants often, because sadly we don't have as many mom-and-pop type restaurants in our area.  I explained that when we eat at Olive Garden, they keep money locally to pay their employees, and to pay their taxes and overhead, then the profits go to the corporate office.  The food that they buy comes from a national company with greenhouses and farms outside of the area. "Well, where does the money go?" he asked.  After a quick search, I told him "Florida."  He didn't think that was fair.  He didn't like that his (my) money wasn't working locally.  It wasn't going to support local efforts and growth; instead, it went across the country to work in some other community.

I then took the chance to explain about a local farm-to-table restaurant that's opening this summer.  They will buy their in-season foods from local farms and companies.  They will employ all local people instead of bringing in upper-level leadership from out of the area.  They will funnel the money they have into the local economy.  Patronizing a restaurant like this helps our region more than eating at Olive Garden.

So what does this have to do with the rights of business? 

 Well, obviously the local decision makers are okay and supportive of franchise and out-of-the-area businesses coming in and pulling monies out of the region.  And the local businesses owners should be more vocal about this.  We should support each other, and patronize our local businesses.  And not just on "Small Business Saturday," but as often as possible.  Yes, I'll still eat at Olive Garden and shop at Kroger, but whenever it is feasible, I'm going to go to Bradley's and shop at the farmer's market and local butcher shop.  We should also make sure that we're aware of the laws that our elected officials are supporting on our behalf.  We need to speak up and let them know how we feel about policy.  We need to advocate for our beliefs, because believe it or not, most politicians don't understand small business.

How do you contribute to local companies?  

Do you actively seek them out over national companies and franchises?  

Is this an important issue to you?

Nicole
The Restless Entrepreneur